CMBTC to Strengthen International Partnerships With Seminar in China
May 24, 2024
May 24, 2024 (Winnipeg, MB) – The Canadian Malting Barley Technical Centre (CMBTC) is pleased to announce the 2024 Canada-China Barley Seminar, convening in Qingdao, China, from June 19 to 20, 2024. This seminar aims to foster direct engagement between the Canadian barley value chain and Chinese maltsters and brewers, strengthening relationships with a key market for Canadian barley.
“This seminar offers a unique platform for the Canadian barley value chain to engage directly with Chinese maltsters and brewers, covering critical aspects of Canadian barley supply and quality, production practices and sustainability,” states Jon White, Chair of the CMBTC. “China is a key market for Canadian barley. This event is pivotal in showcasing our superior quality to our end users.”
The seminar will highlight Canada’s barley value chain, including farmers, representatives from our world-class barley breeding programs and grain company suppliers who will speak to our sustainable growing practices, best-in-class malting barley varieties and our systems to source and deliver the highest-quality malting barley in the world. Together, these pillars constitute Canada’s premium value proposition and drive the industry’s continuous advancement.
“In today’s competitive global market, seizing opportunities to foster trusted and mutually beneficial relationships at home and around the world is crucial,” says Peter Watts, Managing Director of the CMBTC. “End users are keenly interested in the systems and standards that distinguish Canada’s malting supply, quality and performance. This seminar has been tailored to address the evolving needs and interests of international end users, who seek products that will meet their current and future needs, as well as insights into the Canadian system.”
The Canada-China Barley Seminar aligns with the CMBTC’s ongoing efforts to engage with international partners, complementing the annual summer crop tour and international new crop seminars held each fall.
“It’s an exciting time at the CMBTC,” White says. “As we look to celebrate our 25th anniversary next year, we are committed to offering a comprehensive understanding of the Canadian barley value chain to our customers and remain dedicated to promoting its exceptional work.”
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For more information, please contact:
Hayley Stacey
Manager, Markets and Communications
Canadian Malting Barley Technical Centre
hstacey@cmbtc.com
204-804-3333
Serra McSymytz
Communications Manager
Saskatchewan Barley Development Commission
smcsymytz@saskbarley.com
306-241-6172
Jonathan Anderson
Director, Marketing, Communications & Events
Alberta Grains
media@albertagrains.com
403-371-2132
Cole Christensen
Communications Manager
Manitoba Crop Alliance
cole@mbcropalliance.ca
403-589-3529
About the CMBTC – The CMBTC is an independent, national industry association supporting Canada’s full barley value chain. Our goal is to strengthen Canada’s role as a world leader in supplying high-quality barley and malt to the domestic and global market and to ensure a thriving, competitive and sustainable Canadian barley industry.
